Trindade Soluções Construtivas approached us once again — this time, to develop the naming and brand identity for a startup app focused on construction site management.

The brand concept was carefully built around key terms provided by the client: Trindade, construction, vision, management, projects, simplicity, and solution. The influence of Trindade, the parent company, played a central role in shaping both the name and the pictogram.

The name Triso merges “Tri” (a direct nod to Trindade) with “so”, which was redefined as “solution” — encapsulating the app’s core purpose: a smart, accessible, and effective solution for managing construction workflows.

The pictogram symbolizes a house formed by three Pythagorean triangles, known for their precise proportions and structural harmony. This geometric arrangement reinforces ideas of solidity, organization, and constructive intelligence — all aligned with the startup’s value proposition.

To visually express the simplicity and usability of the app, we developed a symbol with soft lines and minimal forms. The lowercase typeface further emphasizes a friendly, accessible tone — fitting for a startup that puts user experience first.

Finally, the color palette blends fresh and modern tones, maintaining a subtle visual link to the parent brand while asserting the startup’s own identity as a modern and innovative digital product in the construction sector.