The Johnny Reis Personal brand was designed to convey strength, modernity, and professionalism at first glance. Built to reflect the impact and seriousness of guided physical training, the identity combines visual clarity with a bold, distinctive personality.

The primary symbol is a monogram formed by the initials “J” and “R”, combined in a geometric and intelligent layout. The result is a strong, recognizable icon. Its sharp angles and straight lines evoke key values such as discipline, stability, and progress — fundamental pillars in the personal training journey.

The color palette draws inspiration from the gym environment, using black and red. The red highlights energy, focus, and action, while the black conveys confidence, sophistication, and authority. A subtle red gradient adds depth and a contemporary touch, resulting in a dynamic and memorable visual presence.

The typography aligns with the overall concept: bold, modern, and in harmony with the symbol — reinforcing consistency and balance across the brand.

The result is a visual identity that is strong, cohesive, and impactful, representing the presence, authority, and dedication of Johnny Reis as a personal trainer.