Evo Brasil is a startup brand developed within Trindade Soluções Construtivas, created to revolutionize the construction market through high-performance concrete panels with acoustic and thermal insulation properties, as well as significant construction time optimization.

Our design challenge was clear: the brand should not directly reference the product, as its innovation and technical advantages speak for themselves. Instead, the goal was to build a captivating, modern, and approachable identity, capable of expressing the values of an innovative startup, while still conveying trust and credibility.

We developed a custom wordmark based on the Arquitecta type family. The use of lowercase letters reinforces the sense of accessibility, comfort, and friendliness, while the clean geometric structure references contemporary design, home, and architecture.

The pictogram was built using quadrilateral forms, arranged with a vanishing point perspective often used in architectural drawing. This creates the illusion of both a building in progress and concrete panels aligned in sequence. We applied Gestalt principles to ensure the symbol would be recognizable, balanced, and scalable, with strong visual appeal even at small sizes.

The resulting identity strikes a balance between innovation and structural strength, reflecting the uniqueness of the product without being literal — positioning evo Brasil as a visually light yet conceptually solid brand.