The visual identity developed for Dias Neto Advocacia is centered around a custom monogram created from the firm’s initials. Designed to serve as the primary pictogram, the symbol combines graphic strength, clarity, and versatility, anchoring the entire visual system.

The chosen typeface is a serif maintaining tradition and elegance, while the sharp, modern strokes provide a sense of authority and refinement. Although the brand is new, the design evokes the feeling of a refresh of a legacy firm, projecting credibility and continuity.

Beyond functioning as a monogram, the symbol also serves as a seal or stamp, visually reinforcing values of trust, authenticity, and legal security — essential for companies seeking reliable support in legal and tax matters.

The wordmark was built using elements derived from the monogram itself, incorporating a diamond shape that appears both in the letter “i” and within the symbol. This geometric detail offers a subtle nod to Arabic calligraphy, referencing the family’s Lebanese heritage and adding a unique cultural layer to the identity.

The color palette was chosen to reflect sophistication and elegance, with deep, refined tones that enhance a contemporary and solid brand presence. Together, these elements position Dias Neto Advocacia as a standout name in its field — both modern and grounded.