6P Energia is a brazilian company that offers energy solutions within the Deregulated Energy Market, providing more conscious, accessible, and cost-effective alternatives to consumers who often remain blind to the possibilities available in modern energy management.

The brand identity was built around the concept of light — after all, without light, there is no color, no shape, no perception. Everything we see is a result of light interacting with matter. Without it, we would live in total darkness. That same light represents the clarity and autonomy that 6P Energia brings to its clients.

This idea inspired visual references ranging from OLED technology, where images are formed by the activation of microscopic energy points on a screen, to the Braille system, which enables reading through touch in the absence of vision.

These elements were incorporated into the conceptual and visual foundation of the logo and brand identity. The result is a brand that communicates technology, awareness, and transformation, bridging innovation and purpose.